Translation and telefiction

This paper presents an analysis of the trailers a telefiction series originally produced in English and simultaneously distributed Spanish Latin America. Looking (aired between 2014 2016 by HBO) was contemporary dramedy series, hybrid genre typical quality TV promoted HBO, whose plot dealt with life three gay friends living San Francisco. The aesthetics reveals auteur cinematic work Andrew Haigh, film director who applied his visual narrative repertoire to Looking. Using multimodal model proposed Kaindl (2020) structure communicative modes Chaume (2004) Stöckl (2004), translation American adaptation two are studied understand whether semiotic integration paratexts portraits or intensifies aspects series.